Director Digital Marketing

US-NY-New York
Requisition ID
17-8326
Division
Media
Functional Area
Marketing

Overview

An industry leader in sports production, and content development and distribution, MSG Networks Inc. owns and operates two award-winning regional sports and entertainment networks, MSG Network (MSG) and MSG+, and a live streaming and video on demand platform, MSG GO. The networks are home to 10 professional sports teams, delivering live games of the New York Knicks; New York Rangers; New York Islanders; New Jersey Devils; Buffalo Sabres; New York Liberty; New York Red Bulls and the Westchester Knicks, as well as coverage of the New York Giants and Buffalo Bills. Each year, MSG and MSG+ collectively telecast approximately 500 live professional games, along with a comprehensive lineup of other sporting events, including college football and basketball, and critically-acclaimed original programming. The gold standard for regional broadcasting, MSG Networks has won 162 New York Emmy Awards over the past ten years.

At MSG Networks Inc. we value diversity and are looking for extraordinary employees of all backgrounds! MSG Networks Inc. and its direct and indirect subsidiaries and affiliates are Equal Opportunity Employers that provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, or veteran status and, in addition to federal law requirements, comply with all applicable state and local laws governing nondiscrimination in all locations.

Responsibilities

The Director Digial Marketing will direct and implement strategic marketing plans and execute key brand integration programs and opportunities, which reinforce MSG Networks business goals across social media/mobile/web/database marketing platforms. Programs designed to drive network ratings, fan engagement, generate revenue opportunities and elevate brand visibility/awareness.

 

Coordinate integrated programming, content and promotional activities with key partners including the Rangers, Knicks, Islanders, Devils and MSG.com, which support mutual business objectives.

 

Develop social media, web and mobile partnership opportunities and programs to drive ad sales partnership objectives. In addition will run digital programming.

Qualifications

Essential:

  • Social media programming experience
  • Digital brand marketing and promotions expertise
  • Knowledge of television sports and entertainment marketplace
  • Advanced knowledge of social media and web analytics
  • Marketing/promotions/television marketing industry

 

Preferred:

  • Ability to frequently shift and juggle multiple priorities
  • Creative and innovative thinker
  • Experience in managing high profile, successful digital and social media activation to drive business goals
  • Outstanding team player with ability to foster excellent working relationships and solicit cooperation from internal and external departments
  • Resourceful, develops solutions in a high stress, deadline oriented environment
  • Ability to develop strategic and tactical plans
  • Ability to understand and execute against specific brand guidelines.
  • Ability to manage multiple simultaneous tasks and deadlines
  • High level of energy and self motivated

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