• Media Analyst

    Job Locations US-NY-New York
    Requisition ID
    18-9034
    Division
    Media
    Functional Area
    Other
  • Overview

    An industry leader in sports production, and content development and distribution, MSG Networks Inc. owns and operates two award-winning regional sports and entertainment networks, MSG Network (MSG) and MSG+, and a live streaming and video on demand platform, MSG GO. The networks are home to 10 professional sports teams, delivering live games of the New York Knicks; New York Rangers; New York Islanders; New Jersey Devils; Buffalo Sabres; New York Liberty; New York Red Bulls and the Westchester Knicks, as well as coverage of the New York Giants and Buffalo Bills. Each year, MSG and MSG+ collectively telecast approximately 500 live professional games, along with a comprehensive lineup of other sporting events, including college football and basketball, and critically-acclaimed original programming. The gold standard for regional broadcasting, MSG Networks has won 162 New York Emmy Awards over the past ten years.

    At MSG Networks Inc. we value diversity and are looking for extraordinary employees of all backgrounds! MSG Networks Inc. and its direct and indirect subsidiaries and affiliates are Equal Opportunity Employers that provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, or veteran status and, in addition to federal law requirements, comply with all applicable state and local laws governing nondiscrimination in all locations.

    Responsibilities

    • Assist group in meeting their marketing objectives by developing research strategies to better understand their viewing habits and viewer behavior
    • Provide viewership research for sales group to use in client meetings and presentations to attain revenue budgets
    • Provide Sponsorship Sales an understanding of the marketplace and potential clients, identify new sources of revenue and maintain Ad Sales client satisfaction
    • Support group in meeting the needs of network viewers through program testing and understanding viewing consumption habits across all media platforms
    • Provide digital usage and viewership research to group for programming decisions and digital product design.
    • Monitor and report on viewer’s TV viewing behavior, and satisfaction levels using a comprehensive set of primary and secondary research tools.
    • Distribute and analyze Nielsen overnight ratings for MSG Networks, and develop competitive television programming and competitive sales estimates.
    • Maintain, update and distribute viewership/usage reports for MSG Networks’ digital products
    • Prepare a variety of ad-hoc research projects
    • Assist with the planning, programming and analysis of panel surveys.
    • Pull together reports on consumers’ media habits, viewership behaviors and purchase intent for sales presentations.
    • Work independently with minimal levels of supervision; effectively manage time and variety of work responsibilities
    • Participate in special projects and other duties as assigned

    Qualifications

    Required Qualifications:

    • Bachelor’s degree with up to 2 years of consumer or marketing research experience
    • Strong project management skills
    • Ability to establish relationships within all levels of the company
    • Ability to work with minimal supervision
    • Knowledge of qualitative and quantitative research methodologies.
    • Strong analytical and communication skills, including the ability to translate complex data into actionable findings and recommendations.
    • Excellent written and oral skills
    • Excellent time management and organizational skills
    • Strong attention to detail
    • Strong teamwork skills.
    • Strong Powerpoint and Excel experience (knowledge of advanced excel formulas/macros preferred)

    Preferred Qualifications:

    • Degree in marketing analytics, statistics or mathematics preferred

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